Quick 3s – Marketing – Earned Media’

You may have stumbled upon three frequently discussed marketing terms – ‘paid’, ‘owned,’ & ‘earned’. These terms can often seem confusing to some.

Here’s how I understand them:

  • Paid media – stuff you pay for, like – ads, banners, etc.
  • Owned media – content or media that you own – blogs, websites and so on
  • Earned media (the focus of this piece)when others talk about your business – social media likes, shares, subscriptions etc.

As a small business owner, a good way to improve brand value is to focus your efforts on getting more earned media.

3 examples of earned media

  • Reviews
  • Social media shout outs
  • Word of mouth marketing (WOM)

3 tips to increase chances of getting more earned media-

  • Create engaging content
  • Interact with your audience on the channels that they are most active on
  • Network with industry insiders, influencers

Key message – Stay engaged with your audience!

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Marketing Quick 3 Venn Diagram Big

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