You may have stumbled upon three frequently discussed marketing terms – ‘paid’, ‘owned,’ & ‘earned’. These terms can often seem confusing to some.

Here’s how I understand them:

• Paid media – stuff you pay for, like – ads, banners, etc.
• Owned media – content or media that you own – blogs, websites and so on
• Earned media (the focus of this piece) – when others talk about your business – social media likes, shares, subscriptions etc.

As a small business owner, a good way to improve brand value is to focus your efforts on getting more earned media.

3 examples of earned media–

• Reviews
• Social media shout outs
• Word of mouth marketing (WOM)

3 tips to increase chances of getting more earned media-

• Create engaging content
• Interact with your audience on the channels that they are most active on
• Network with industry insiders, influencers

Key message – Stay engaged with your audience!

• By Sindhu Mathew

• Image provided by Hussain Shah

Want to learn more or discuss ways to improve your marketing or content strategy?

Connect with us for no-cost, 1-on-1 sessions (virtual) with a Digital Marketing expert!
Check out our SEO and/or Marketing webinars here!