Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services. This live webinar (via Zoom) will cover the following:

• How to choose your target group(s)
• How to communicate with your target(s)
• Market definition
• Market segmentation
• Competitive analysis
• Company branding
• Online (SEO) and offline marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Notification should be provided 24 hours in advance. Please email help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team

Special Instruction: This live webinar will be offered on the Zoom platform. You will receive a Zoom inivitation link after the registration.