Overview of Live Webinar

Refresh your knowledge on how to effectively market your goods and/or services!

Attendees will learn the following marketing essentials:

• How to choose your target group(s)
• How to communicate with your target(s)
• Market Definition – Market Segmentation
• Competitive Analysis – Company Branding
• Online (SEO) and Offline Marketing

Speaker: Bernard Ferret – Senior Business Counselor, Mason SBDC