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Webinar Learning Objective

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute “ground zero” thinking for:

• Entrepreneurs with ideas for a product or service business
• Early stage companies

The VPD is critical formative thinking for:

• New business ventures
• Growth businesses

The VPD is valuable for:

• Businesses considering a “pivot” in some aspect of their business
• Mature businesses looking to expand or grow their offerings or markets

The VPD will:

• help clients understand how they can create enduring personal value with your products
• lower your cost of customer acquisition and retention
• avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to:

• Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
• Understand 3 specific benefits VPD brings to your business
• See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
• Understand the relevance of the Value Proposition Design (VPD) to your business
• Become familiar with the 8 steps to building / refining a VPD for your business
• See a list of 10 characteristics of a great Value Proposition Design
• Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
• Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
• Answer your specific questions about VPD along during the webinar

THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.

Speaker: George Siragusa – Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce

Contact: Kindly email us at help@masonsbdc.org for any questions

Special Instruction: This on-demand webinar will be presented via Zoom recording. The webinar access details will be provided after registration

Important: Last day to watch the recording is December 31st, 2025.